Cookie Policy

Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit our website. These files typically contain parameters such as the cookie name, the website domain, connection type, and expiration date. Cookies are commonly used by websites to enable functionalities such as more efficient navigation, saving preferred settings, and generally improving user experience.

You may configure your internet browser to block cookies from our website at any time, thereby permanently objecting to the use of cookies. Previously stored cookies can also be deleted at any time via your internet browser or other software solutions. This option is available in all common internet browsers. Please note, however, that disabling cookies may result in certain website functions not being fully available.

Since cookies are stored locally on your device, you retain full control over their storage and use. Most internet browsers allow you to view, manage, block, and delete cookies via their settings menus. The exact procedure varies by browser; guidance can be found via the following links:

Google Chrome: Here you can find information about the management of cookies

Mozilla Firefox: Here you will find information on the management of cookies

Internet Explorer: Here you will find information on how to manage cookies

Safari: Here you will find information on how to manage the cookie

Please note that disabling or deleting cookies may impair the functionality of our website and result in certain features not being fully available.

Our website incorporates content and services provided by third parties (e.g., videos, maps, fonts, or other integrations).

For these services to function, it is technically necessary for the third-party provider to process the IP address of the user, as this is required to transmit the content to the user’s browser. Without the IP address, the respective content cannot be displayed.

Third-party providers may also use “pixel tags” (also referred to as “web beacons”) for statistical analysis or marketing purposes. These technologies can be used to evaluate visitor traffic and usage patterns on our website. Such information may be stored in cookies on the user’s device and may include, for example:

• Technical data (browser type, operating system)
• Referring website (referrer URL)
• Time of visit
• Other usage-related information

This data may be combined with similar information from other sources.

Below, we provide details about the third-party services and content integrated on our website:

To improve our website, tailor content to user interests, and display usage-based online advertising, we use web analysis services. These services collect and evaluate pseudonymised data about how visitors interact with our site (e.g., referrer URL, subpages visited, visit duration, and frequency). Web analytics primarily serves to optimise our website and to conduct cost–benefit analyses of online advertising. This data is not combined with other personal data. You may deactivate individual analysis services at any time with effect for the future.

The following web analysis services process pseudonymised user data on our behalf, in accordance with our instructions and on the basis of a data processing agreement.

We have integrated the component Google Analytics (with anonymisation function) into this website. The Google Analytics component is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

For the purposes of web analysis via Google Analytics, we use the extension "_gat._anonymizeIp". This extension shortens and anonymises the IP address of your internet connection.

The purpose of Google Analytics cookies is to analyse visitor flows to our website. Google uses the data and information collected, inter alia, to evaluate the use of our website, to compile online reports for us which display activities on our website, and to provide other services in connection with the use of our website.

Each time you visit one of the individual pages of this website on which a Google Analytics component has been integrated, the internet browser on your computer is automatically prompted by the respective Google Analytics component to transmit data to Google for the purposes of online analysis.

Cookies are used to store personal information such as your IP address, the time of access, the location from which you accessed our site, and the frequency of your visits to our site. On each visit to our website, this personal data — including the IP address of the internet connection you use — is transmitted to Google in the United States of America, where it is stored. Google may disclose personal data collected through this technical process to third parties.

As already explained above, you may, at any time, prevent the setting of cookies by our website by means of an appropriate adjustment of the internet browser used, and thereby permanently object to the setting of cookies. Furthermore, a cookie already set by Google Analytics may be deleted at any time via the internet browser or other software programs.

For further information and Google’s applicable privacy policy, please refer to the following links:

• Use of Google Analytics cookies: https://developers.google.com/analytics/devguides/collection/analyticsjs/
• Google Analytics Terms of Use: https://www.google.com/analytics/terms/gb.html
• Google’s Privacy Policy: https://policies.google.com/privacy?hl=en-GB

We utilize the Google Tag Manager service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Tag Manager is a tool that enables the integration of tracking, statistical, and other technological tools on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. Its sole function is to manage and deliver the tools integrated via this service. However, Google Tag Manager does collect your IP address, which may be transmitted to Google LLC, the parent company located in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR, as the website operator has a legitimate interest in the rapid and straightforward integration and management of various tools on the website. Where consent is required, processing will take place exclusively on the basis of Article 6(1)(a) GDPR. Such consent may be revoked at any time with future effect.

On our website, we use the services of the software provider HubSpot.

HubSpot is a company based in the United States with a subsidiary in Ireland (HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland).

HubSpot is a service platform providing an integrated software solution that enables us to manage customer data and address various aspects of online marketing. In this context, so-called “web beacons” are used and cookies are stored on the device you use. The following personal data, among others, may be collected:

• IP address
• Geographical location
• Browser type
• Duration of the visit
• Pages viewed

The information collected, along with the content of our website, is stored on the servers of our software partner HubSpot Ireland. We use HubSpot for the analysis of website usage and for sending email communications. This enables us to continuously optimize our website, improve user-friendliness, and provide you with information tailored to your interests. We also use the information to determine which of our services may be of interest to customers and subscribers and to contact them for marketing purposes. Furthermore, the analysis results are used to optimize our website for you. The legal basis for processing is your consent pursuant to Art. 6(1)(a) GDPR.

You may refuse to give consent to the collection and processing of your personal data via HubSpot or withdraw such consent at any time with effect for the future.

Personal data will be retained for as long as necessary to fulfill the purposes of the processing. The information generated by the cookie regarding the use of the online offering by users may also be transmitted to a Google server in the United States and stored there. The processing is carried out on the basis of EU Standard Contractual Clauses.

Further information on HubSpot’s functions and the use of data can be found here.

We have integrated tracking codes from the Google AdWords service on this website. Google AdWords is an online advertising service that enables us to display advertisements both in Google’s search engine results and within the Google advertising network. Within the Google network, advertisements are distributed to web pages by means of an automated algorithm that takes into account predefined keywords, topics, or interests. The provider of the Google AdWords service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying advertising tailored to interests on third-party websites and within the Google search engine results.

If you arrive at our website via a Google advertisement, Google places a so-called “conversion cookie” on your device. This conversion cookie expires after a maximum of 60 days and is not used to identify the data subject personally. The conversion cookie enables us and Google to determine whether specific subpages of our website, such as an order form for brochures, have been accessed. In this way, we and Google can track whether a user has clicked on an AdWords advertisement, been redirected to our website, and reached a predetermined target page (“conversion page”).

The data and information collected by means of the conversion cookie are used by Google to generate visitor statistics for our website. We use these statistics to determine the total number of users who were referred to us via AdWords advertisements, to assess the success of specific AdWords campaigns, and to optimize our future advertisements. Neither our company nor other Google AdWords advertisers receive information from Google that would permit the identification of the data subject.

Through the conversion cookie, personal data, including the websites visited and the IP address of the internet connection used, is transmitted to Google in the United States and stored there. Google may disclose personal data obtained through this technical process to third parties.

As explained above, you may prevent the setting of cookies by our website at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. In addition, a cookie already set by Google AdWords may be deleted at any time via the internet browser or other software programs.

Furthermore, you may object to interest-based advertising by Google. To do this, please access the link www.google.de/settings/ads from any internet browser you use and adjust the desired settings there.

Further information and Google’s applicable privacy policy can be found at: https://policies.google.com/privacy?hl=en-GB.

We use Google Remarketing services on this website. Google Remarketing is a feature of Google Ads that allows us to show ads to users who have previously visited our website. The operator of these services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-based advertising. This enables us to reach visitors who have already engaged with our website and to display ads in Google’s search results or within the Google advertising network that are tailored to their interests.

For this purpose, Google sets a remarketing cookie on your device. This cookie, which expires after a maximum of 540 days, is not used to personally identify you. It allows Google to recognize visitors when they access other websites that are part of the Google advertising network. During this process, personal data such as the IP address or browsing behavior may be transmitted to Google and stored on servers in the United States. Google may share this data with third parties.

As explained above, you can prevent cookies from being set at any time via your browser settings or delete cookies that have already been stored. You can also object to interest-based advertising by Google at any time by visiting www.google.de/settings/ads in any browser you use and adjusting your settings.

Further information and Google’s privacy policy can be found at: https://policies.google.com/privacy?hl=en-GB.

We have integrated Microsoft services on this website. Microsoft Bing Ads places a cookie on the data subject’s computer when the website is accessed. The operator of the Microsoft Bing Ads services is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

The conversion cookie enables both us and Microsoft to determine whether a data subject has clicked on a Bing advertisement, has been redirected to our website, or has reached a specific page (a so-called conversion page). We receive only the total number of users who clicked on a Bing advertisement and were subsequently redirected to the conversion page; we do not receive information through which the identity of the user could be established.

As already explained above, the setting of cookies by our website can be prevented at any time by adjusting the settings of the Internet browser used, thereby permanently objecting to the placement of cookies. In addition, a cookie already set by Microsoft/Bing can be deleted at any time via the Internet browser or by using other software programs.

Further information on data protection and the cookies used by Microsoft Bing can be found at: https://privacy.microsoft.com/privacystatement.

We have integrated tracking codes from Meta on this website. When you visit our website, Meta places a cookie on your computer. The controller responsible for Meta customers in Europe is Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, D04 X2K5, Ireland.

The conversion cookie enables both us and Meta to track whether a data subject has clicked on an advertisement on Meta platforms, has been redirected to our website, or has reached a specific page (so-called conversion page). We only receive information about the total number of users who clicked on a Meta advertisement and were subsequently redirected to the conversion page; we do not obtain information that would allow us to identify the user.

In addition, Meta’s remarketing cookie enables us to display targeted advertisements on Meta platforms to users who have already visited our website.

As already explained above, the placement of cookies by our website can be prevented at any time by adjusting the settings of the Internet browser used, thereby permanently objecting to the placement of cookies. Furthermore, cookies already set by Meta can be deleted at any time via the Internet browser or other software programs.

Further information on data protection and the cookies used by Meta can be found at: https://de-de.facebook.com/privacy/policy/.

We have integrated tracking codes from Instagram on this website. When you visit our website via an Instagram advertisement, Instagram places a cookie on your computer. Instagram’s services are operated by Instagram LLC, 1 Hacker Way, Building 14, First Floor, Menlo Park, CA, USA.

The conversion cookie enables both us and Instagram to track whether a data subject has clicked on an Instagram advertisement, has been redirected to our website, or has reached a specific page (so-called conversion page). We only receive information about the total number of users who clicked on an Instagram advertisement and were subsequently redirected to the conversion page; we do not obtain information that would allow us to identify the user.

In addition, Instagram’s remarketing cookie enables us to display targeted advertisements on Instagram to users who have already visited our website.

As already explained above, the placement of cookies by our website can be prevented at any time by adjusting the settings of the Internet browser used, thereby permanently objecting to the placement of cookies. Furthermore, cookies already set by Instagram can be deleted at any time via the Internet browser or other software programs.

Further information on data protection and the cookies used by Instagram can be found at: https://help.instagram.com/155833707900388.

You can also find us on social networks such as Facebook and Instagram. In addition, we have integrated certain individual functions of these networks into our online services. These functionalities may only be used if you are registered with and logged into the respective social network.

A social network is an Internet-based social meeting place, an online community that generally enables users to communicate with one another and to interact within a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or it may allow members of the Internet community to provide personal or company-related information.

We are pleased to explain to you how social networks process your personal data in this context. Please note, however, that when using the respective social network, the applicable terms of use and data protection provisions of the respective provider apply, over which we have no influence.

We have integrated components of Facebook into this website. Facebook enables users of the social network to create private profiles, upload photographs, establish contacts through friendship requests, and make use of various other functions. For customers within Europe, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time you access an individual page of this website on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on your computer is automatically instructed by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. Within the scope of this technical process, Facebook is informed of which specific subpage of our website you are visiting. A comprehensive overview of all Facebook plug-ins may be accessed here: https://developers.facebook.com/docs/plugins/?locale=en_EN.

If you are logged into Facebook at the same time, Facebook recognizes—on each occasion you access our website and for the entire duration of your stay on our website—which specific subpage of our website you are visiting. This information is collected by the Facebook component and associated by Facebook with your respective Facebook account. Should you click on one of the Facebook buttons integrated into our online services, for example the “Like” button, or submit a comment, Facebook assigns this information to your personal Facebook user account and stores such personal data.

The Facebook component informs Facebook that you have visited our website whenever you are logged into Facebook simultaneously with your visit to our website, regardless of whether you click on the Facebook component. If you do not wish for this information to be transmitted to Facebook, you may prevent such transmission by logging out of your Facebook account prior to visiting our website.

Further information regarding Facebook’s data protection practices can be found at: https://www.facebook.com/about/privacy/

We have integrated components of the Instagram service into this website. Instagram is an audiovisual platform that allows users to share photographs and videos and to distribute such content on other social networks. Instagram’s services are operated by Instagram LLC, 1 Hacker Way, Building 14, First Floor, Menlo Park, CA, USA.

Each time you access an individual page of this website on which an Instagram component (Instagram button) has been integrated, the Internet browser on your computer is automatically instructed by the respective Instagram component to download a representation of the corresponding Instagram component. Within the scope of this technical process, Instagram learns which specific subpage of our website you are visiting.

If you are logged into Instagram at the same time, Instagram recognizes, on each occasion you visit our website and for the entire duration of your stay on our website, which specific subpage you are visiting. This information is collected by the Instagram component and associated with your Instagram account by Instagram. Should you click an Instagram button integrated on our website, the data transmitted in the process will be assigned to your personal Instagram user account and stored and processed by Instagram.

The Instagram component informs Instagram that you have visited our website whenever you are logged into Instagram simultaneously with your visit, regardless of whether you click on the Instagram component. If you do not wish for this information to be transmitted to Instagram, you may prevent such transmission by logging out of your Instagram account prior to visiting our website.

Further information regarding Instagram’s data protection practices can be found at: https://help.instagram.com/155833707900388.

We have integrated components from YouTube into this website. YouTube is an online video portal that allows video publishers to upload video clips and other users to view, rate, and comment on them free of charge. YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time you access an individual page of this website on which a YouTube component (YouTube video) has been integrated, the Internet browser on your computer is automatically instructed by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at: https://www.youtube.com/yt/about/de/. Within the scope of this technical process, YouTube and Google will learn which specific subpage of our website you are visiting.

If you are logged into YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when accessing a page containing a YouTube video. This information is collected by YouTube and Google and associated with your YouTube account. YouTube and Google receive information via the YouTube component that you have visited our website whenever you are logged into YouTube simultaneously with your visit, regardless of whether you click on a YouTube video. If you do not wish for this information to be transmitted to YouTube and Google, you may prevent such transmission by logging out of your YouTube account prior to visiting our website.

Further information regarding the privacy practices of YouTube and Google can be found at: https://policies.google.com/privacy?hl=en-GB

We use Google Maps to display maps on this website. The integration of Google Maps requires that Google can perceive your IP address and transmit the relevant content to your browser. Google Maps is based on JavaScript code. You can prevent the execution of this code by disabling JavaScript in your browser settings or by installing a JavaScript blocker. Please note that, as a result, our website may not be displayed correctly.

Further information regarding Google’s privacy practices can be found at: https://policies.google.com/privacy?hl=en-GB